ON • TRAINING S/S 25 WORKSHOP
CLIENT
On
Description
An immersive training workshop by On, to celebrate movement in all its forms and get a first look at the Spring/Summer 2025 Training collection.
SERVICES
Event Ideation, Concept Design & Management, PR Services, Media Relations, Communications Plan, Event Ambassadors Management, VIP Seeding
Release Date
March 15, 2025
No items found.
About the project

On hosted the Training by On event, unveiling the new Spring/Summer 2025 Training collection through an immersive experience of movement and expression. 

More than 80 guests, including media, representatives from fashion, sports, and the arts, as well as professional movers experienced a dynamic evening that highlighted movement in all its forms.

The night opened with a striking dance performance curated by renowned dancer and movement artist Andi Xhuma, where a team of distinguished performers presented a live installation - choreography inspired by the energy of the new Training by On collection. Guests then participated in a movement workshop exploring the connection between body and motion and had the chance to try the latest pieces of the collection. 

A simultaneous interactive photo session transformed motion into imagery, using long-exposure techniques and LED props to create vibrant, light-traced photographs that captured each participant’s flow. 

A fusion of sport, fashion & creativity - a night to remember.

The solution
Results
No items found.
Credits

Photos & Video: the_arcticowl