The SWATCH Neon Collection channels the electrifying spirit of the ‘80s and ‘90s - an era of fearless style, bold color, and unapologetic individuality reimagining iconic Swatch timepieces with a fresh, modern edge.

Each piece radiates vibrant energy and expressive design, celebrating the joy of standing out and owning your identity. More than a look, NEON is a feeling - JOY, PLAYFULNESS, ICONIC ENERGY - brought to life through a dynamic street customer activation with DJ beats & freestyle dancers, retro photobooth, and surprise gifts, capturing movement, rhythm, and urban attitude.

The NEON vibes campaign was further elevated through influencers’ collaborations with Natasha Kay, Katia Nektariou & George Davos, who infused the campaign with striking 90s visuals and creative expression.

Photos & Video: the_arcticowl