Swatch teamed up with a dynamic lineup ofvibrant influencers to bring the new Colors of Joy collection to life - a bold celebration of creativity, color, and pure happiness in every detail.

Radiating the energy of an endless summer, the collection comes to life through the vibrant personalities of Hercules Tsuzinof, Andi Xhuma, Olga Dala, Marseaux, and Antonia Kaouri, who embody the bold, expressive spirit of Swatch’s new COLORS OF JOY collection. The lineup introduces six supersized, ultra-lightweight BIG BOLD models, each dressed in a bright, uplifting hue designed to accompany you from sunrise to sunset. Crafted entirely from bio sourced materials - from the case and bracelet to the folding butterfly clasp - every watch reflects Swatch’s playful DNA with a fresh, sustainable edge. Joyful, expressive, and unapologetically colorful.