For the launch of Ploom's new LYO Mint and LYO Berry flavors, we partnered with Cambo to create and deliver an immersive consumer event that transformed product discovery into a memorable brand experience.

Built around the concept "Taste the Explosion", we reimagined STOA Culture as a multisensory environment inspired by the two new flavors, where every touchpoint was designed to immerse guests in the Ploom universe.

From signature cocktails and product tastings to interactive installations, video mapping, a dynamic particle wall, and a bespoke perfume bar, the experience engaged all five senses while reinforcing the distinct personality of each flavor.

Carefully curated entertainment, including live DJ sets and an engaging stage presentation, completed the evening, creating a vibrant atmosphere that encouraged exploration, interaction, and social sharing.

Through strategic creative direction, experiential design, production, and flawless execution, we delivered a bold launch that translated the product's promise into a truly unforgettable consumer experience.

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* This product is intended for adult smokers only.