On dropped its global Real Energy campaign straight into the streets of Athens with an electrified urban relay to launch the new Cloudmonster 3, in collaboration with Intersport.

 Starting from the Ermou flagship store, 100 runners took over the city in a high-energy relay where the baton never stopped moving: three crews, one continuous flow, no finish line, just pure momentum. 

The focus shifted from speed to energy, turning the run into a living, breathing loop across downtown Athens. Runners tested the explosive feel of the Cloudmonster 3 in motion, before the experience spilled into a post-run takeover with drinks by Three Cents and a charged DJ set by Evangelia Tsiorlida. 

More than a launch, it was a citywide pulse, where movement, sound, and community merged into one relentless flow, capturing the essence of Real Energy.

Photos & Video: the_arcticowl