Lili Drogerie celebrated beauty and radiance with a dazzling event, introducing Greece’s first-ever K-Beauty Festival. LILI-LAND:The K-Beauty Edition brought together media representatives, beauty and lifestyle opinion leaders, and key industry stakeholders for an immersive celebration of skincare, innovation, and the most viral trends in Korean beauty. Guests explored themed districts, experienced interactive activations, and discovered trend zones and beauty corners showcasing Lili Drogerie's extensive product range.

From glow-boosting routines and deep hydration to fresh, relaxing treatments and cutting-edge makeup innovations, each district offered a complete beauty journey; from the iconic 10-Step Routine at Glow Square, to the playful experimentation of Color Town, the revitalizing Fresh Avenue, and the surprise-filled Hidden Gems featuring standout LILI labels. TV host Genevieve Majari led the evening with her signature energy and authenticity, officially launching the festival and hosting a Power Talk on “Skin Preparation - Korean Beauty Product Trends” alongside renowned makeup artist Freddy Kalobratso, who shared expert insights and techniques for achieving the ultimate K-Beauty glow.

Photos & Video: the_arcticowl

Publicity backdrop photos: Alexandros Georgiadis

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