INTIMISSIMI UOMO • F/W 24
CLIENT
Intimissimi Uomo
Description
An exclusive Press Event introduced Intimissimi Uomo’s F/W 2024 collection through a refined fusion of Italian fashion and gastronomy, celebrating modern masculinity with elegance and bold creativity.
SERVICES
Campaign Ideation, Concept Event Design, Visualization & Production, Guest List Curation, Press Office
Release Date
October 31, 2024
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About the project

To present the Intimissimi Uomo F/W 2024 collection, we curated a distinctive press event that seamlessly blended the art of Italian fashion with the craftsmanship of Italian cuisine. 

Bringing together 15 selected guests, the evening unfolded as an interactive gastronomic masterclass led by renowned chef Panos Ioannidis and his team, inviting attendees to actively engage in a refined culinary experience. Much like the collection itself, the event embodied quality, confidence, and effortless elegance, infused with a subtle sense of humor.

More than a presentation, the evening became a celebration of collaboration and creative exchange. Editors, tastemakers, and personalities from media and the arts connected through a shared, hands-on experience that highlighted the power of craftsmanship and togetherness. By uniting two seemingly different worlds, Intimissimi Uomo transformed the launch into a living expression of its values - where tradition meets modern spirit, sophistication meets playfulness, and contemporary men are encouraged to express their individuality with confidence.

The solution
Results
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