INTIMISSIMI • F/W 24
CLIENT
Intimissimi
Description
An exclusive press event unveiled Intimissimi’s F/W 2024 collection through a refined blend of art, craftsmanship, and immersive experiences, celebrating the elegance and femininity at the heart of the brand.
SERVICES
Campaign Ideation, Event Concept & Production, Talent Identification, Guest List Curation, Press Office
Release Date
November 12, 2025
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About the project

On November 7th, Intimissimi unveiled its F/W 2024 collection through an exclusive press event at MONA Athens, transforming the presentation into an immersive celebration of “The Art of Elegance.” Inspired by the refined craftsmanship of the new collection, 30 selected guests stepped into a world where lingerie met art. At the heart of the evening, a bespoke ceramic workshop by Myrtmigi invited attendees to translate the delicate lace patterns of Intimissimi into tactile creations, using authentic lace stencils from the collection to imprint the brand’s signature finesse onto clay. The result was a poetic dialogue between texture, femininity, and creative expression.

The event welcomed distinguished personalities from media, television, and the arts, including brand influencers Christina Bomba, Maria Korinthiou, Maria Papageorgiou, and brand ambassador Tonia Sotiropoulou, all dressed in selected pieces from the new Ultralight with Cashmere line. Guests enjoyed a premium aperitivo experience complemented by three festive coffee creations by Nespresso, curated by Michelin-starred chef Jean Imbert. Romantic silhouettes, sheer details, floral motifs, and a palette of talc, satin rose, and black defined the F/W 2024 collection - an ode to modern femininity that seamlessly balances comfort and timeless Italian elegance.

The solution
Results
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