Hyundai INSTER made a stunning appearance at this year’s Athens Fashion Week, claiming the spotlight as the event’s ultimate fashion-forward mobility icon. Hyundai Hellas proudly supported the 36th Athens Fashion Week as the Official Gold Sponsor and naming sponsor of the Fashion Design Project, aligning the initiative with the brand’s global Hyundai Re:Style program, which champions sustainability in fashion.

Set within a specially designed space inspired by the vibrant pulse of Seoul, the installation was elevated by a unique exhibition of iconic looks from beloved artist Tamta, showcasing innovation, bold creativity, and sustainable design. The showcase featured standout pieces from her personal archive, alongside designs by Soraya Oronti and LKL by Loucas Klirodotakos - offering a fresh and inspiring interpretation that perfectly embodied the Hyundai Re:Style philosophy.

Known for her fashion-forward perspective and conscious approach to style, Tamta actively supports emerging designers experimenting with alternative, eco-conscious materials. With her signature aesthetic and boundary-pushing creativity, she continually proves that fashion can be both expressive and responsible. This shared vision of innovation and sustainability brings Tamta and Hyundai together naturally, marking the start of a meaningful collaboration rooted in inspiration, style, and forward-thinking values.

Photos & Video: the_arcticowl