For the MAD Video Music Awards 2025, we brought the new 100% electric Hyundai INSTER into the spotlight through a high-energy, pop-culture-driven concept that captured the spirit of the night.

Positioned as the ultimate “prize” in a K-pop-inspired on-stage game, the INSTER became part of a viral performance led by FY and his hit “Money Dance”, alongside Theo Evan and the Kings. Music, choreography, and bold stage presence merged seamlessly with the car’s dynamic personality, transforming a brand appearance into an unforgettable live show moment.

The activation extended beyond the main stage to the two-day MAD VMA Village Festival, where audiences had the opportunity to experience the Hyundai INSTER up close. Through an innovative 360° flyover video installation - introduced for the first time in Greece - visitors created shareable content while interacting with the vehicle in a playful and immersive way. The result was a multi-layered brand presence that connected innovation, entertainment, and technology, positioning the Hyundai INSTER as a modern icon designed to stand out wherever it appears.

Photos: the_arcticowl

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