At Art Athina 2025, Hyundai Greece transformed the courtyard of the Zappeion Megaron into an immersive “Korean Garden,” bringing the essence of Korean heritage into the heart of Athens. 

Inspired by the traditional art of Hanji paper, Hyundai collaborated with acclaimed papercut artist Stratis Tavlaridis to present intricate handmade works crafted from delicate Asian paper. The installation unfolded as a poetic dialogue between East and West, craftsmanship and technology, nature and contemporary urban culture.

At the center of the experience, the fully electric Hyundai INSTER and INSTER Cross emerged as sculptural statements of human-centered progress. Seamlessly integrated into the artistic setting, they embodied Hyundai’s vision of a future that is sustainable, intelligent, and beautifully designed -  where art meets motion and innovation becomes an emotional experience.

Photos & Video: the_arcticowl